Do Your Company Facebook Fans Have Value?
When it comes to advertising for a business, you’ve probably heard that taking advantage of Facebook is the bee’s knees. Or is it? Many companies have invested in advertising through Facebook and accumulated an impressive number of fans, all to no avail. What are they doing wrong? Here are a few possibilities:
1. You’re a Little Too Much Fun
Often, businesses want to take advantage of the power of fun to gather fans on Facebook; but unfortunately, this isn’t always such a good idea. Hilarious tag lines and concepts will draw attention and fans to your page, but are they the kind of fans you want? Probably not. Easy come, easy go applies here. Young people trying to look cool by becoming one of your fans will not help you sell more of your product or service, so make sure your site is interesting and informative and catchy-in ways that will attract serious customers.
2. You’re Off Target
You can’t attract serious customers if you’re not targeting them specifically. Unfortunately, it’s easy for newbies on Facebook to attract a lot of the wrong kind of fans-those that have no genuine interest in becoming a customer. Of course, at first you need to gather as many fans as possible for the sake of appearances, but then it’s time to get serious. Specifically define your target group and outline a plan to get their attention without attracting too many strays.
3. You’re Not Cross-Pollinating
Even if someone initially becomes your fan with the intention of also becoming a customer, you’ll easily lose that interest if you stop working at it. Create an easy-to-remember URL for your page and include it everywhere-email signatures, business cards, and any other marketing tools you use. People are busy and may need to be reminded regularly of your value before deciding to take the plunge.
As with any other type of marketing, Facebook for business requires regular updating and interaction to stay ahead of the competition and on top of the trends. Don’t let a large number of fans be your excuse to relax. Remember that becoming a fan is as easy as a click; but getting that fan to open their pocketbook is not so easy.
