The Great Business

In the last issue we talked about how we need to overcome our fear of change to breakthrough to a new level of success in our business.

This same fear crops up again when we consider focusing on a niche. Many new soloists are afraid to cut off some of the potential market. But if you look at Australia’s fastest success stories, it seems that marketing to one distinct group can work.

Ben Hennock, who started his business at 21, specialised in washing big rigs and didn’t concern himself with other vehicles. He got to know the needs of the time-poor trucking companies, and now his business is the 70th fastest growing in the country (in BRW’s Fast 100).

On the other end of the scale, I often meet someone who’s trying to run three different businesses, with little success in any. This obviously comes from a fear that one might not work, so backups are created.

In Napolean Hill’s book “Think and Grow Rich”, Edwin C Barnes demonstrated single-minded purpose in pursuit of his goals. He said, “I will burn all bridges behind me, and stake my ENTIRE FUTURE on my ability to get what I want”. Of course, he got just what he set out for.

Get ready to burn bridges – decide which market you want to focus on and which area you want to be the expert in.

Standing Out from The Sheep

It’s human nature to copy the success of others; new entrepreneurs often copy large companies in their marketing style. Big mistake. First of all, you have a huge advantage by being authentic and personally available.

Promotional banners are a very popular advertising tool to attract more clientele to a point of sales or to communicate an important message to your customers.

These banners are meant to be used outdoors, therefore, you need to choose a weather resistant material that won’t fade and is waterproof. Vinyl can be an excellent alternative, vinyl banners are designed for indoor or outdoor use and they’ll last longer even in difficult weathers.

There are many situations where promotional banners can be used with incredibly good results.

1. To announce an event, like a sale or clearance day or an in-store demonstration.
2. When opening a new point of sales, like the popular “Grand Opening” or “Now Open” banners.
3. To celebrate holidays: Christmas or Independence Day are important celebrations that you shouldn’t pass by without greeting your customers. Vinyl banners are a good option because they will catch everybody’s attention. Moreover, since vinyl is a very resistant material, you can use them again the next year.
4. To announce a promotion, such as, “Buy One Get The Second Free”.
5. To increase your brand exposure. If you’re new in the neighborhood, more likely not many people know about your business. By displaying a vinyl banner, you’ll make your prospect customers aware of your presence and when the time of purchase arrives they will have your point of sales in mind.
6. In the case you need to hire new staff, a “Now Hiring” banner can be useful to attract prospects. Besides of that, by letting everybody know that you’re hiring will affect positively your business’s image because it gives the impression that you’re a growing company.
7. To announce an upcoming event or promotion. Even more, by displaying the right message in your banner, you can create a sort of intrigue and excitement on people who will start to look forward to your news, like a “teaser campaign”.