Eight Ways to Leverage Your Trade Show Participation

If your company exhibited at ten trade shows ten years ago, perhaps you exhibit at five or six now. If you occupied half a city block with your new products and displays at the dawn of the new millennium, you may be getting by with less space. Or maybe your company has continued full steam ahead – with the caveat that results will be monitored very closely. Trade shows today can provide great opportunities. But they are expensive and so each one in which your company participates is no doubt expected to Produce with a capital P, whether the ROI is measured in actual sales generated at or after the show, new prospects gained, new alliances initiated, or great visibility garnered.

For future shows, you may benefit by going well beyond exhibiting and running a couple of ads.

Here are eight ways to make more of your trade show efforts:

1. Plan ahead to talk to a key audience. Up to a year or more before an important show, secure a speaking engagement for one of your key people. Talk about industry trends or innovations. Position your company and your speaker as thought leaders.

2. Get press before the show. Start several months ahead to assure that your company’s name and news are in the publications attendees will read before and at the show.

3. Generate more press while you are at the show. Make booth side appointments with editors and writers from key trade publications and blogs. Be prepared to give them a story worth telling.

4. Introducing a new product or service? Go a step further with the media: hold a press conference.

Tags: , , , , , , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS
AD

How to Get the Word Out About Your Business

If you are looking for a great way to get the word out about your business you may want to consider investing in some custom stickers that you can hand out at public events as gifts to help place your company’s name in consumer’s minds.

The truth is that most people who stop by your booth at a fair, festival, or trade event will quickly forget about your business by the end of the day unless you offer them something unique that will stick out in their mind. By offering a free good you can help make sure that even if they do not remember you right away when they look over the goods they picked up at the event your company will come right back into their minds.

Of course, half the challenge of offering a free good is figuring out what to offer. Regardless of whether you plan on handing out the promotional item at conferences, trade shows, public events, fairs, festivals, or other locations you need to make sure that the item you are going to pass out is eye-catching and easy enough to store. This is due to the fact that you do not want people to pick them up and then toss them on the floor later much like the flyers you have no doubt seen strewn all over fairs and trade show floors.

With this thought in mind, you may want to go with something that people are likely to find interesting and neat such as custom bumper stickers that have a unique design that people would think are trendy enough to place on their vehicle.

Tags: , , , , , , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Benefits of Attending Trade Shows for Wholesalers

Trade shows have always remained an important source of getting business leads as business men from various areas are gathered at one place. The shows are mainly for B2B dealings while end-customer is not invited at all. As there are many business categories so every show focuses on some particular industry or business category. In wholesale trade shows, the customers and sellers are retailers, distributors, wholesalers and dropshippers. Visitors and customers can visit any stall, order the products or can collect information about the features of various products like price, quality and delivery periods.

Wholesalers can not ignore the importance of trade shows because they are beneficial for all parties including retailers, dropshippers, distributors, manufactures and wholesalers. Plus, wholesalers can easily grab numerous opportunities and resources like prospective customers, high quality products, discounted rates and market opportunities. In short, we can say that wholesalers can get their hands on the best products and suppliers under one roof. Another benefit in participating is that wholesalers get a very wide exposure of market because every kind of business man related to that particular niche is present in the shows to locate best business deals.

In trade shows, the wholesalers organize stalls in which they display their sample products. They also advertise their new and forthcoming products. All the businessmen are present for exploiting business opportunities. Besides this, the mere presence in these shows itself has a worthwhile experience. While participating, you as a wholesaler will be able to get acquainted with other wholesalers and competitors. You likely develop many business contacts which help you later on. You will come to know what your competitors are offering and you will come to know about their policies, strategies, motives, management techniques and product range.

Tags: , , , , , , , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS